with accurate visitor counting and the identification of opportunities.
WMF’s retail spaces had to be optimized and sources of potential identified.
To do this, however, accurate data on the number of visitors must be collected. The data must then be analyzed alongside external metadata, such as weather data, to arrive at meaningful footfall data. Integrating PoS data, such as sales, from PoS systems should help uncover ways of harnessing potential.
Thomas Akdogan, WMF AG, Head of Properties, Expansion, and Architecture
By identifying actual opportunities, WMF was able to optimize the conversion rate throughout the entire store network and increase team loyalty.
The potential of stores can be visualized through exact footfall data and thus used.
Real-time data enables the sales team and store managers to directly control store performance.
Increased conversion rates through footfall data and a customer-oriented approach.
By analyzing data in Crosscan Connect, regional and store benchmarking can be carried out and thus controlled.