thanks to valid data on the number of visitors and individualized intuitive reporting.
Intersport already had systems in place to measure footfall, yet no reliable data was being supplied: problems included, for one, the inclusion of irrelevant data, the counting of visitors more than once and the counting of shadows. As a result, the analysis and reporting weren’t sufficiently adapted to the needs of users. Valid data on the number of visitors and an individualized, intuitive analysis and reporting tool were to make it possible to control stores according to needs.
“For the brick-and-mortar stores, it’s important to keep an eye on the essential KPIs. The average transaction, items per transaction and conversion rates are key figures which need to be increasingly controlled in the future including staffing as well. The Crosscan system offers a modern and working technology to evaluate the direct connection to the PoS system and staff planning tools. We have had good experiences to date and the cooperation with Crosscan has proved to be efficient.”
Jochen Schnell, INTERSPORT Deutschland eG, Board Member “Ware und Markt”
Thanks to exact visitor numbers and meaningful KPIs, Intersport is now able to control and streamline stores by taking all relevant data into consideration.
Crosscan Connect delivers all KPIs to make it possible to control all stores in targeted and individual manner.
Demand-oriented staff planning is based on valid footfall data which thereby leads to increased conversion rates.
Accurate data on the number of visitors creates a high level of employee acceptance and allows for the fair evaluation.
Integrated data from PoS systems increases the quality and significance of analyses and reporting.