Visitor Frequency Measurement

Targeted visitor frequency measurement helps retail companies to measure, understand and optimise visitor traffic. However, if the number of visitors is not known in real time or for a specific past point in time or period, gut feeling is often the only option.

For this reason, anything that is not yet measurable should definitely be made measurable. Visitor counting using state-of-the-art sensor technology is therefore an important component for better control of a sales area.

Data obtained through people counting – in combination with existing key figures – helps to optimise operational processes, customer relationships and sales. It enables managers to better validate the decisions they have made. This is an invaluable advantage in times of hybrid consumer behaviour and constantly changing conditions. Visitor frequency measurement is not only ideal for the retail sector, but also for many applications in other industries.

Our team always provides individual, technology-independent advice in order to find the most suitable solution for each customer's visitor frequency measurement needs.

Better understand sales areas and visitor movements with visitor frequency measurement

Online retailers collect a lot of data about their visitors: the date and duration of the visit, click paths and shopping baskets are automatically recorded and evaluated. This data forms the basis for further optimisation to increase conversion rates and sales. What online retailers measure should also be implemented by brick-and-mortar retailers and companies in other industries. Nowadays, there are modern technologies available to automatically obtain a sound database on visitor traffic.

Components and services for visitor frequency measurement

You can implement the technologies yourself or have Crosscan do it for you. We can also provide system monitoring, update management and remote support. This increases system availability and reduces data gaps.

Crosscan customers can choose whether they want to use only the raw frequency data and evaluate it in their own BI system, for example, or whether they also want a real-time display in a web-based reporting platform. In addition, a mobile version is of course available, allowing access to visitor frequency measurement data at any time, regardless of location. Weather data, cash register data, personnel data and other key figures can also be integrated into the dashboard.

Measuring visitor frequency not only in retail

In retail in particular, the focus is on generating footfall. Consumers must be attracted to the store with the help of advertising measures. Once consumers become visitors, the focus shifts to capturing footfall. But generating footfall and knowing the current visitor frequency also play an important role in other industries.

Digital visitor frequency measurement is therefore now indispensable, and not just for retailers. There are many use cases in countless industries and various technical options for implementation. Visitor frequency measurement always serves to substantiate and validate operational decisions. For example, operators of shopping centres, museums, gyms, trade fairs, restaurants, offices and other properties with visitor traffic can also derive great added value from such frequency measurement systems.

Crosscan as your partner for measuring visitor frequency

Every retailer and every physical business can implement visitor frequency measurement. Only then can you gain insight into how many people are visiting your respective locations. Visitor frequency measurement data provides invaluable added value for optimising operational processes, customer service and sales.

Crosscan provides you with individual and independent advice on all topics related to visitor frequency measurement and is your experienced partner for implementation.