Passer-by
Counting

Targeted footfall measurement is an important tool for assessing locations, not only for retail companies, but also for owners of commercial properties and city marketing stakeholders. This is because the footfall figures provide insights into the attractiveness of a retail location and how this attractiveness is developing.

Nowadays, modern technologies are used to measure footfall. These technologies are digital, easy to implement and comply with data protection regulations. Crosscan provides manufacturer-independent, individual advice to customers in order to achieve the best solution for measuring footfall.

The turnover of retailers in a given area depends on the number of passers-by in that area. This is obvious: passers-by must physically use shopping streets or shopping centres in order to reach retailers or be attracted to them as visitors. Ideally, the more passers-by there are, the higher the number of visitors and customers and the higher the turnover.

For this reason, many measures aim to continuously stimulate and, in the best case, increase footfall in shopping streets, shopping centres, city centres and special retail locations.

Better understand sales areas and visitor movements with visitor frequency measurement

Online retailers collect a lot of data about their visitors: the date and duration of the visit, click paths and shopping baskets are automatically recorded and evaluated. This data forms the basis for further optimisations to increase conversion rates and sales. What online retailers measure should also be implemented by brick-and-mortar retailers and companies in other industries. Nowadays, there are modern technologies available to automatically obtain a sound database on visitor traffic.

The technologies can be installed either independently or by a Crosscan installation team. As a customer, you always have the choice of whether you want to use a web-based reporting platform in addition to the raw data. Mobile reporting is also available on request, allowing you to analyse the footfall at a location regardless of your location.

Cash register, weather and personnel data can also be integrated into our reporting system to enable even better evaluation. Remote support, system monitoring and update management can be added as required or carried out independently.

The capture rate is also known as the fishing rate or peel-off rate and is an important indicator in the operational management of stores. By analysing the development of the capture rate, conclusions can be drawn about the attractiveness of the location, the success of advertising measures and the acceptance of the design of the entrance area and shop window.

For city management and shopping centre management, the success of events can be better assessed with knowledge of the exact footfall frequency. This is because Sunday shopping, city festivals, weekly markets, late-night shopping, Christmas markets, concerts and fashion shows all serve to generate footfall. Such events involve a certain amount of effort, which should be worthwhile. Passing trade measurement then sheds light on the situation. For example, passing trade data helps commercial property owners to optimise the mix of businesses, manage vacant space and attract retailers. In addition, passing trade measurement provides reliable data when opening hours, parking concepts, road layouts or public transport connections at the location are changed.

Crosscan as your partner for pass-by traffic measurement

Despite online shopping, physical shopping is still particularly important as an experience for many people. However, customer expectations and conditions are constantly changing. Systematic footfall measurement helps to identify changes in footfall at an early stage and evaluate the success of a location.

Knowing the footfall frequency is also helpful for further optimising a location. Crosscan provides technology-independent advice on the best solutions for your individual situation.