Retail Analytics for
Supermarkets
In today's dynamic retail landscape, it is crucial for grocery stores to leverage innovative technologies to optimise operations and enhance the customer experience.
Modern supermarkets now use a combination of precise sensor technology, automated data pipelines and advanced analysis software to provide business-relevant key figures in real time.
One of the most promising technologies in this area is 3D sensor technology, which offers comprehensive analysis options. The combination of visitor frequency data, space performance and connection to cash register systems provides in-depth insights that measurably optimise operational decisions. This turns complex raw data into a scalable basis for efficient branch management.
Entrance counting: Precise visitor analysis
Entrance counting is a fundamental function that enables food markets to accurately record the number of customers entering. With the help of 3D sensors, movements and people can be precisely detected and counted. This data is essential for identifying peak times and planning staffing resources accordingly. It can also help to measure the effectiveness of advertising measures. Entry counting data can be analysed in real time to make immediate adjustments and optimise customer flow.
Queue detection for efficient management of customer traffic
Long queues at the checkouts are a common problem in grocery stores, which can lead to customer dissatisfaction. This is where Crosscan's queue detection comes into play. 3D sensors detect the formation and duration of queues and provide real-time data, enabling a quick response and the opening of additional checkouts if necessary.
In combination with an initial count, an increase in visitor traffic can be detected in good time to determine the optimal number of checkouts to open, thereby minimising waiting times. This not only improves efficiency but also enhances the shopping experience by making customer flow smoother.
Combined checkout management: integration and optimisation
Combined checkout management combines various technologies to optimise the entire checkout process. 3D sensors are used to integrate both entry counting and queue detection and to bundle the data in our management software. This enables comprehensive analysis and better decision-making.
The system is flexible and has interfaces to all common cash register systems and can be adapted to the specific needs of the market. This also applies to store communication channels, where employees and customers are informed visually or acoustically when cash registers are opened and closed.
Digital solutions for visitor management
The integration of 3D sensor technology in supermarkets therefore offers numerous advantages. From accurate entry counting and efficient queue detection to combined checkout management, these technologies contribute significantly to optimising operations and improving the customer experience.
Supermarkets that implement these innovative solutions are better equipped to meet the challenges of modern retail and secure a competitive advantage.
More than 1,000 brands and companies
already trust in Crosscan.
Do you have any further questions about data-based visitor analysis and queue management in food markets?
Please feel free to contact us for further information – we look forward to hearing from you!