Highly accurate people counting and visitor analytics for data-driven and efficient space management

Crosscan provides globally active retail chains and property operators with real-time insights such as visitor and passer-by data, dwell times and demographic data for optimising retail space. With the development of the first cloud-based retail analytics platform, Crosscan has been a reliable partner to brick-and-mortar retailers since 2003. Thanks to our large database and state-of-the-art technologies, we now support over 1,000 brands in more than 25,000 stores worldwide, making us one of the largest system providers in the field of visitor frequency measurement and retail analytics in the retail sector.

The tools used enable store managers and other staff to understand customer purchasing behaviour and analyse the collected data in real time. Store comparisons and individual KPIs help to identify conversion rates and set benchmarks. Operators of brick-and-mortar shops or other spaces with visitor traffic can use our analysis platform to plan staffing levels according to demand, identify visitor routes or use technologies for age/gender recognition, for example.

Together with Intenta GmbH, a manufacturer of smart sensors for the retail, medical and security industries, their hardware expertise is combined with our software development know-how. This enables us to offer the entire value chain with a high degree of customisation for our customers.

Furthermore, Crosscan uses its extensive database to publish indices for various industries and geographical areas within the Federal Republic of Germany in order to support brick-and-mortar retailers in strategic location planning as part of their branch expansion.