Retail analytics for buildings & areas
Monitor buildings and optimise processes through highly accurate and GDPR-compliant tracking of visitor flows and route analysis.
Digital tracking of footfall with highest accuracy provides high-traffic buildings with precise, real-time figures on occupancy and footfall levels.
Analyse customers and visitors in a range of areas
Access to real-time data on occupancy levels improves safety and has become increasingly important in recent years. Office buildings, hospitals and public institutions also benefit in other ways from the analysis of people flows.
● Information about the occupancy of waiting areas
Visitors can be informed about the expected waiting time via a monitor on site and the website.
● Frequency of canteen visits
The real-time fill level can be displayed on the intranet, helping employees find the best time to take a quiet break.
● Adjust staffing levels to current capacity utilisation
When are buildings or departments at full capacity due to visitor traffic? Thanks to this data, space planning or staff deployment can be adapted to actual needs, e.g. for reception or information staff.
● Demand-driven cleaning of public areas
Meeting rooms that are not used regularly or, for example, lecture halls in colleges and universities can be cleaned on an as-needed basis. This saves costs and ensures that resources are used sensibly.
Occupancy level measurement – easy monitoring even on mobile devices
Our Crosscan 3D sensor counts visitors in entry and exit areas or across specific zones in real time and in full compliance with the GDPR. When a target threshold – which you can set as you wish – is reached, it triggers an action of your choice, enabling you to respond promptly at all times.
This can be done either via a display on a monitor or via a push notification service and an app on your mobile device. Existing communication systems can continue to be used to relay information about fill levels.
We would be happy to advise you on how to determine the occupancy level for your building or event with a high degree of accuracy.
Visitor analyses for exhibition stands
How can you determine whether participating in a trade fair has been successful? On a qualitative level, this can certainly be done by looking at the leads generated, but in most cases, you are left with only a gut feeling about the actual number of visitors to your stand.
Knowledge of precise visitor data provides valuable insights when it comes to analysing the success of an event. We have many years of experience working with leading exhibitors and trade fairs, whom we support from planning and installation to personalised support.
Implement digital visitor analytics
Using our sensor-based analysis platform, it is possible to generate the following visitor data, which can be used, among other things, to carry out efficient personnel planning:
● Number of visitors entering and leaving each stand edge
● Number of passers-by and determination of the capture rate
● Differentiation between informants and interested parties based on the length of stay
● Heatmap of the stand area
● Zone evaluation of the exhibit areas
More than 1,000 brands and companies
already trust in Crosscan.
Do you have any further questions about data-driven visitor analysis at exhibition centres or within large or public buildings?
Please feel free to contact us for further information – we look forward to hearing from you!