ESL – Electronic Shelf Labeling

Electronic shelf labels recognize when and how long a customer looks at a product. In reaction to a customer picking up a product, other products linked to it such as matching accessories can then be animated on the price display. The customer is thereby offered added value in his/her search for the right product and can save time by not having to conduct research.

You can guide customers to the perfect product by adding additional products and accessories for the main product to the electronic price labels, and thereby enable an increase in sales by up to 30%.

Electronic price labeling ensures that every product is properly priced. Long lines at the PoS are avoided because cashiers no longer need to look up prices.

ESL makes it possible to digitally make live adjustments to prices in real time. It no longer takes days to slowly print out and stick paper price tags/labels onto products. Processes are shortened considerably, and merchandise is therefore available on the sales floor much sooner.