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a look into people counters available on the market and decision-making tools for brick-and-mortar retail
In the face of competition from online retailers, KPIs and benchmarks are becoming more and more important for conventional retail stores. Keeping up on how you’re performing compared to the competition and knowing what your customers want is key to improving the cost of goods sold, effectively deploying staff, and increasing customer satisfaction. To do this, however, you’ve got to measure the flow of visitors to calculate KPIs (Key Performance Indicators) and benchmarks.