Unifying a Franchise's Data
Esprit franchise stores across Germany were using uncoordinated systems for managing checkout and merchandise. Consequently, Esprit headquarters struggled to collect and streamline diverse data and analysis. They turned to Crosscan for a complete data collection and centralized analytics system.
Benjamin Flach, ESPRIT Wholesale GmbH, Head of Sales Franchise West
CrosscanConnect was installed to unify data under one system and provide aggregate and individual store analytics in real time.
Headquarters can view and assess aggregated data through one evaluation tool.
Individual store optimization
Each franchise can compare performance data on Esprit's KPIs and benchmarks of stores.
Esprit's data measurements were expanded to provide broader insights.
Boosted personnel productivity
Personnel schedules were adjusted to reflect in-store traffic levels and reduce unnecessary costs.
By implementing visitor-oriented initiatives, Esprit is able to connect with shoppers on multiple levels and influence shopper behavior.